Winner of the 2008 Innovation Prize
Article in the November 2009 issue of US Vogue
In 2008, Mibelle Biochemistry launched PhytoCellTec™ Malus Domestica, a brand new active ingredient based on plant stem cells – stem cells from the now almost legendary Uttwiler Spätlauber apple.
Following its motto “inspired by nature – realized by science”, Mibelle Biochemistry laid the foundation for uniting nature and science to extract new raw materials from plants with new applications.
Often described as “the magic Swiss apple”‚ “the miracle anti-aging apple” or “the super apple”, the active ingredient PhytoCellTec™ Malus Domestica is now available around the world. It was the world's first raw material based on plant stem cells. Almost immediately after it was launched, it generated a lot of interest and excitement around the world. The new active ingredient from the apple was considered revolutionary because for the first time it was proven that the use of plant stem cells improves the vitality and efficiency of the skin's most important cells, the skin stem cells. Mibelle Biochemistry won the European Cosmetics Innovation Prize at in-cosmetics 2008 for its discovery.