Cookie policy

Validity date 25 August 2023

Mibelle AG, Biochemistry, Bolimattstrasse 1, CH-5033 Buchs AG (hereinafter “we” or “us”) are responsible for the collection and processing of your data as they relate to cookies used on this website. We use cookies as described in this Cookie Policy (hereinafter “Policy”).

Further information about the processing of your personal data and how to contact us can be found in our Privacy Notice.

We reserve the right to adapt this Policy at any time. The current Policy as published on our website applies.

1. What is a Cookie?

A cookie is a small file of information, typically consisting of letters and numbers, that stores information about a user’s online activity. They are generated by the website a user visits and is sent to their computer’s browser. The information stored might be about you, your preferences or your device settings and is typically used to make the site work as you expect it to. Depending on your chosen settings, we can use these cookies to recognise you as a user of the website, to customise content, to improve the performance of the website and to enhance its usability. These cookies may be placed by us or by a third party on our behalf.

2. Categories of cookies that we use

Depending on their function and purpose, the cookies we use can be divided into the following categories:

  • Essential cookies ("Strictly Necessary Cookies"): These cookies are necessary for the basic functionality of the website like page navigation. The website cannot function properly without these cookies. They do not require user consent and cannot be objected to.
  • Functional Cookies ("Functional Cookies"): These cookies serve a variety of purposes related to the presentation, functionality and performance of a website and, in particular, to enhance visitors' experience and enjoyment of the website. They allow a website to remember information already provided (e.g. username, location or language selection) and provide visitors with improved, more personalised functionalities. Functional cookies are used, for example, to remember things like your login details. These cookies cannot track your movement on other websites.
  • Performance cookies ("Performance Cookies"): These cookies are used to collect information about how a website is used - for example, how visitors came to our website, which pages a visitor opens most often, how they navigated our website during their visit and whether they received error messages from a page. We may also use these cookies to provide us with certain statistical and analytical information, such as how many visitors have come to our website. These cookies are used to monitor the level of activity on the website and to improve the performance of the website.
  • Advertising cookies ("Targeting Cookies"): These allow us or a third party provider to serve ads on our website or on third party websites with products that the user likes, so that the ads the user sees may be more relevant to the user's preferences or interests (sometimes called "targeting cookies"). They can also be used to evaluate the effectiveness of advertising and sales promotions.

Furthermore, you can configure your browser settings so that no cookies are stored on your computer. Please note that complete deactivation of cookies may mean that you cannot use all the functions of our website.

By continuing to use our website and/or agreeing to this Policy, you consent to cookies being used by us and thus to personal usage data being collected, stored and used, even beyond the end of the browser session. You can revoke this consent at any time by activating the browser setting to refuse third-party cookies.

3. List of cookies

Below is a full list of the cookies that we use on this website, including information about their purpose and expiry.

4. Tags

When your browser loads our website, tags instruct the browser to connect to the server of a third-party marketing or analytics service provider to collect data.

Tags are the basis for online marketing and analytics. In particular, they can:

  • Instruct web browser to collect data;
  • Set cookies;
  • Extend target groups to several websites;
  • Integrate third-party content into a website (e.g. social media widgets, video players, ads, etc.).

Tags can capture any action or event on a website or device. This can include the following:

  • User context: Implicit information such as the IP address, the type of web browser you use or how you were referred to the website (e.g. via a search, a click on an ad, etc.).
  • User profile: Anonymous data stored in cookies, such as a profile ID or targeting criteria.
  • User behaviour: Data such as the products, content or ads you viewed, links clicked, time spent on the page, etc.

5. Web analytics and advertising

a. Google Analytics

We use the Google Analytics website analysis service on its website, which is operated by Google Ads, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google uses cookies to collect data about your use of this website. The tracking data are transferred to Google servers in the USA and stored there. Your IP address will also be transmitted but will be anonymized by Google before it is stored so that it can no longer be assigned to you. Google uses the _anonymizeIp() method for this purpose.

Google uses this information to evaluate the use of our website, to compile reports and to provide us with other services related to the use of the website and the internet.

Further information can be found in Google's data protection declaration:;

b. Google Ads

We use the following tools for advertising purposes: Google Ads, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads Conversion Tracking uses a cookie to measure performance after you click on an AdWords ad. As for Google Remarketing, cookies are used to collect the browsing behaviour of website visitors for marketing purposes in an anonymous form and to adapt advertising offers to your interests. Under no circumstances will personal data be collected or stored by these technologies, which could reveal your identity. The cookie from DoubleClick by Google (Pixel TAG) is also used to enable remarketing for products such as AdWords in the Google Display Network. Cookies are used to store information such as the time of your visit, whether it is your first visit and information about the websites that have referred you to this website.

6. Social Media Plug-ins

We use the social plug-ins listed below on our website to make our company better known. The responsibility for data protection compliance is ensured by the respective providers.

If you use the services of these social networks independently of, or in connection with our website, the respective social networks evaluate your use of the plug-in. In this case, information about the plug-in is forwarded to the social networks.

a. Youtube

Our website uses the plug-in of the social network Youtube, which is offered by Google Ireland Limited, located at Gordon House, Barrow Street, Dublin 4, Ireland (“Google”).

The data is only sent to the social media provider when the user activates the social media plug-ins by clicking on the selected plug-in. The user can therefore choose when to activate them. In this case, Google may establish a direct connection to the user during your visit to the website, which allows Google to know the user's visit and analyze the corresponding information. The further processing of personal data is the responsibility of Google in accordance with data protection laws and the privacy policy published on their website: Please read the privacy statements of your social networks carefully for detailed information about the collection and transfer of personal data, your rights, and how to achieve satisfactory privacy settings.